So the spring vintage fair season is now in full swing. I went to California this past weekend to visit with family and not-so-coincidentally the
Roses & Rust Vintage Home and Garden Market was the same weekend. If you are "in the know" with vintage shows then you should be aware of this one. It has been named one of the top 25 and even one of the top 10 "romantic" flea markets in the country. I have been lucky enough to be a vendor there twice and plan on vending again this fall. I have a small show coming up next month and after taking just about a year off of shows, I'm excited to get back into the swing of things.
I was thinking of all the prep work involved in vending these shows with such large (literally) inventory and remembered this guest post I wrote back in 2011 for Julia at
551 East Furniture Design and thought I would share it here. You guys should also check out her work. She's amazing.
Julia wanted to know about markets and thought her readers might like some insider tips as well in case the thought of having a booth has passed through their head. She asked if I could write about how to find the right ones, how to prep, how to price, and any lessons learned. I hadn't even thought that people might like to know these things so when I read that, all I could think was... FUN!
A lot goes into the prep work for having a booth at a market. I am still new to this in terms of industry standards, but here are some things that we have learned thus far.
1. Finding your 'niche' market
Research, research, research. I spend so much time figuring out what markets will suit me well, how many people have come to past shows, and looking through vendor pictures to find out if I would "fit" well. Facebook has been a great resource for this as well as other more local vendor blogs. One page on Facebook that has really helped me is Flea Markets Northwest. The title is pretty obvious, but they place markets on their calendar regularly and I have been able to find who to email about vendor spaces through them. I'm not sure what kind of pages might be in other areas, but it's worth checking out.
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| The Sweetspot sign was a yummy cupcake vendor behind us |
Another great way is just as easy as word of mouth. The first show that I started seriously thinking about vending at was Roses & Rust in Anderson, CA (now Redding, CA) and I heard about it a small show last year in Fallon, NV while chit chatting with a vendor there. At the time, I didn't have any inventory and getting a resale license hadn't even crossed my mind, but I loved her booth and knew that I would love having my own. So I googled Roses & Rust, found the email address and contact number and started making calls. Once I got accepted, I knew that was my chance to do what I loved and from then on all of my effort was put into finding more. It's an addiction!
2. Time to prep!
Once you're accepted into a show, it's time to start planning. I'm a last minute gal and have been known to work until midnight the night before and get up at 3 am the morning of a show to finish up last minute projects, but there is a lot of prep that goes into it.
The first thing that needs to be done is to figure out the direction in which you want your space to look. It needs to look inviting and like the customer is walking into a little boutique. At the Roses & Rust show our big pieces of furniture where a french settee and a couple dressers, so we wanted the space to look like you were walking into a living room.
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| That's Nana on baby duty in the background. She was so little then! |
Going through the rest of our inventory, we noticed that we had a lot of small kitchen items so for the next show we wanted to go with more of a kitchen theme.
The key to sanity with this is organization. I am the queen of list making and for the Gathering presents Vintage Country Flea Market I had 4 lists going through the week prior. Yes 4. Front and back. It's important to keep track of everything that's already completed, things that need finishing, and what needs to be done from day to day so that it is all ready to go by show time.
When set up time comes we focus on placement of our bigger items first, then filling in the blank items with our smalls. There also needs to be a good flow space to walk around and be able to look at everything.
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| Nana was on baby duty again! |
3. Show time!
The day of the show can be a bit hectic in the beginning. We try and make sure the truck is packed tight the night before, but there is always some last minute thing that needs to be thrown in so we can head out the door bright dark and early. Once we arrive, it's all about making our space picture perfect and getting everything priced. When I say getting everything priced, I mean E-VERY-THING. A few times I have made small props that I thought would just be decorations and people were interested in buying them. We now make sure everything either has a price or a NFS (not for sale) sticker.

Next? Relax!!! As soon as the start time rolls around, it is time to relax. If you are still buzzing around your booth trying to get last minute things done then people will not want to come in and look around for fear that they will get in your way. Of course, this is the complete opposite of what you want to happen! People need to feel welcomed in your space and need the chance to be able to browse around at their leisure.
Having a friendly and inviting attitude and demeanor are also hugely important. I've met so many interesting and creative people at these shows. Strike up a conversation! You never know who might become a great friend, plus it encourages people to want to buy from you! Nothing better than that :)
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| This is my very first sale at a show! And those are very tired eyes! |
All in all, this has been one of the most rewarding experiences of my life and I'm so glad I decided to make the jump into vintage markets.
xoxo